Press Release


Official Launch of Persona & MOU Signing between Clara International Beauty Group and AYS Sdn Bhd

Collaboration in Building Women Entrepreneurship

January 19th, 2017 Kuala Lumpur: Clara International Beauty Group (Clara IBG) has built a time-tested Clara Beauty Franchise System comprising of Beauty Centers and Beauty College. In celebration of their 40th Anniversary in 2017, Clara IBG will collaborate with AYS Sdn Bhd, an innovative award winning company specialized in Strategy, Branding & Market Entry to market Clara Beauty Franchise System in and outside of Malaysia, as a trusted business model to encourage entrepreneurship among women in Asia.

Tuan Syed Agil Syed Hashim, Acting CEO of Malaysian Bioeconomy Development Corporation Sdn Bhd (Bioeconomy Corporation, formerly known as BiotechCorp) is the Guest of Honor to witness the signing of MOU between the 2 collaborative partners.

“This collaboration demonstrates Clara IBG’s commitment in contributing towards the success of the industry, not only for themselves but also for other entrepreneurs. By sharing this innovative business model, we hope that Clara IBG will be able to inspire and develop more dynamic entrepreneurs for the advancement of Malaysia’s bio-based industry,” said Tuan Syed Agil.

“As we celebrate our 40th Anniversary, we have the morale obligation to step up and help nurture more women entrepreneurs across the regions so that they can build their own career, and excel to attend their dreams. As a woman, I know the challenges shouldered by us. It is my passion to share our Clara Beauty Franchise System with women out there which is easy to start, requires low investment and can create jobs for the society,” said Datin Dr. Clara Chee, Founder of Clara IBG. Clara Herbal Based Skincare Products has stamped their mark with 39 years of proven track record in solving all kinds of skin problems. Clara IBG is a multi-award winning specialist in providing a wide range of herbal skin care products that are natural, safe and effective for both temperate and tropical climates.

“Clara International Beauty franchise program is flexible and allows enterprising individuals and corporations to participate in the beauty and wellness industries. Under the collaboration, we aim to set up additional 10 Clara Beauty Centers & Academy in Malaysia, and enter Indonesia and Vietnam by 2017,” said Dato Woo Ser Chai, CEO of Clara IBG. Clara IBG is currently running a strong network of 50 franchise centers in Malaysia, and already presence in multiple overseas markets such as India, Nepal, Philippines and Myanmar.

“It is our privilege to be invited as a partner to Clara IBG as they already a well-established, complete, standalone beauty group comprises of Beauty Centers and College, the only beauty college in Malaysia that is recognized by Malaysian government and is granted permission to accept foreign students for the beauty industry. Clara IBG has its own manufacturing plants in Malaysia and China, and have a very strong R&D team that is capable of developing innovative and effective products,” said Mr. RJ. Liow, Founder & CEO of AYS. RJ. Liow is an award winning entrepreneur and International Speaker and Strategist whom has spoken and help entrepreneurs in Malaysia, Japan, South Korea, UAE, Singapore, Indonesia, Thailand and India.

In conjunction with the 40th Anniversary, Clara IBG will also launch Persona, a premium skincare and haircare treatments brand by Persona Kosmetik Sdn Bhd, (a subsidiary of Clara IBG) awarded with the BioNexus status by Bioeconomy Corporation. The brand will be introduced and rolled out to all Clara Beauty Franchise Network worldwide. Tuan Syed Agil will officiate the launch of this exciting brand.

“Bioeconomy Corporation’s role has always been to strengthen and support BioNexus Status companies like Persona Kosmetik in becoming homegrown bio-based champions. We are pleased to see that Persona Kosmetik has capitalised on Bioeconomy Corporation’s facilitation to make the BioNexus family proud with the launch of the Persona brand. In line with the Government’s emphasis on science, technology and innovation for national economic growth, Bioeconomy Corporation constantly pushes for commercialisation of R&D bio-based products like the Persona brand and will continue to support Persona Kosmetik in their efforts to market and develop the products,” said Tuan Syed Agil.

“We want to support government’s call, ie to encourage entrepreneurship and build more women as leaders in the business communities. We are very passionate about our morale duty, and this mission is being enhanced in the theme of our 40th Anniversary – “Journey from the Hearts”,” said Datin Dr. Clara Chee.

“What we are excited about collaborating with Clara IBG is that together we are contributing to a very good cause. We nurture young girls, who have the passion to excel in the beauty industry from around the world in Clara Beauty College, provide them with job opportunities across all Clara IBG franchisee network, and one day be their own boss by taking up a Clara Beauty Franchise Business. They would be able to progress in life with a trusted Clara beauty Franchise System which they are familiar with,” said RJ. Liow.

Weekly Clara Beauty Franchise Business Sharing Session is held at Clara IBG’s headquarter at 33, Jalan Kenari 22, Bandar Puchong Jaya, 47100 Puchong, Selangor. Please call Ms. Celine Ooi (012 392 0161) and Mr. Gary (011 1111 1162), Franchise Business Development Managers for registration and more information.

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