PureCircle is a global player involved in the production of high purity stevia products. PureCircle has pioneered the industry’s trust mark Stevia PureCircle®, which educates consumers about the benefits of stevia and provides a strong base of trust for both consumers and food and beverage companies alike. Stevia is now being grown for PureCircle across South America, Africa, Asia, and the United States where it provides a sustainable cash crop for rural farming communities in each region.PureCircle has extended its reach through joint venture partnerships with leaders in the sugar industry, including Imperial Sugar in the US to create Natural Sweet Ventures, as well as Tereos and Nordzucker in Europe to create Tereos PureCircle Solutions and NPSweet A/S.The company has also developed the Global Stevia Institute led by a global advisory board of internationally recognised health professionals with the mission of promoting accurate, science based information on stevia